Imagine - A book worth reading!

Just imagine for a minute that there's a book out there that combines the wisdom of multiple creators/artists/entrepreneurs/engineers/etc with the knowledge of neurologists and scientists, simply explaining what it takes to be creative and where insights come from.

Jonah Lehrer's new book Imagine: How Creativity Works does just that. There are many ways to create, but perhaps if we understand where our brains and creativity intersect we can become more creative. Lehrer explains how insight and grit both lead to innovation and how we can work alone or together to make more and better things.

"I think people need to be reminded that creativity is a verb, a very time-consuming verb. It's about taking an idea in your head, and transforming that idea into something real. And that's always going to be a long and difficult process. If you're doing it right, it's going to feel like work." - Milton Glaser quote within Imagine, pg 69

I loved reading this book. It was inspirational, interesting and full of great takeaways.

"Knowledge can be a subtle curse. When we learn about the world, we also learn all the reasons why the world cannot be changed. We get used to our failures and imperfections. We become numb to the possibilities of something new. In fact, the only way to remain creative over time - to not be undone by our expertise - is to experiment with ignorance, to stare at things we don't fully understand." - Jonah Lehrer, Imagine, pg135

And now the 99% has posted the talk that Lehrer gave at their annual conference:

Jonah Lehrer: The Origins of Creative Insight & Why You Need Grit from 99% on Vimeo.

"It is the human friction that creates the sparks." - Jonah Lehrer, Imagine, pg212

I highly recommend this book. Get it on CD and listen to it while you work, or get ahold of a copy and read it bit by bit. It's digestible, interesting, and will make you think about how you create and how you could create more and better ideas.

Imagine by Jonah Lehrer Book Trailer from cosproductions on Vimeo.

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