Progressive Animation

I've been looking over old favorite examples of what I call progressive animation today, as one of the producers I work with has asked for an opening title sequence for one of the colleges at MU is having us produce a video overview/promo for their college. (The promo of the University that we did this summer went over very well with this particular college and they want their own awesome promo.) So, the producer came to me with an idea that, as he was explaining it, sounded a lot like an animated progression that would take the viewer through all of the majors and give a holistic overview of the college and how all of these majors are related.

We were talking about finding videos that would somewhat depict what he had in mind and I started showing him some of my favorites. I have wanted to figure out how to do one of these progressive animations but hadn't yet had a "story" to follow as my basis.

"Drift" by Psyop is an animation I came across several years ago when I began working here, and I think it still holds up:


Next is one I found more recently and was very intrigued by the Paula Scher look that they used with the text, and then really liked the simplicity of the shapes which enhance the story told by the narrator. It's by GOODMagazine and is called "The Hidden Cost of War":

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